HEINEKEN

The Heineken display units were originally developed through a collaboration between Hartwall and Evet for the UEFA EURO 2020™ football tournament. The objective was to create an eye-catching yet practical retail display with an integrated refrigerator and shelving capable of supporting heavy product loads. Careful technical design also made it possible to incorporate Heineken's distinctive star-shaped branding with precision.

The display was designed for long-term use and maximum flexibility. Its appearance can be easily updated with new graphics to suit different campaigns, allowing the same fixture to be reused in a variety of retail environments and promotional activities year after year. This approach extends the fixture's lifespan while providing a cost-effective and sustainable solution.