CAILAP

Finnish company Cailap has been creating high-quality hair and beauty products and accessories for nearly 50 years. Based in Turku, the family-owned company is known for its strong brand expertise, awareness of trends, and deep understanding of retail. Cailap products are available in more than 1,000 stores across Finland.

The aim of the project was to strengthen Cailap’s visibility at the Minimani store in Ideapark by replacing the existing shelving with a cohesive and eye-catching display. The new solution makes the products easier to find while giving the Cailap brand a stronger presence in the retail environment.

Pentagon Design created the new concept, based on which Evet produced the technical drawings and manufactured a branded shelving solution consisting of nine modules, along with a complementary display fixture.

The result is a harmonious, light pink display that is clear and easy to update, showcases Cailap’s products in an attractive way, and gives the department a distinctive and recognisable look.