Store design – 7 things to consider when planning a renovation

Good store design is about more than creating a visually appealing space. It makes shopping easier, puts products in the spotlight and guides customers naturally towards a purchase. Based on measurements carried out by our clients, a successful store redesign has in some cases contributed to sales increases of more than 30 %.

At Evet, we always look at the store as a whole: how the space looks, how it works in everyday use and how the design can be implemented efficiently within the available schedule and budget.

1. Good design starts with the customer

A well-functioning store is designed from the customer’s point of view. What catches their eye when they enter? How do they move through the space? Are the most important products easy to find? A well-designed customer journey makes shopping effortless and encourages customers to discover products they may not originally have come in looking for.

2. Every square metre has a purpose

Retail space is valuable. A good layout makes efficient use of the available space without making the store feel crowded. Product areas, walkways, service points, storage and checkouts all need to work together as one functional whole. It is also important to consider the people working in the store. Even small design choices can make a significant difference to how smoothly the store operates day to day.

3. Store fixtures support sales – and stand up to everyday use

Well-designed store fixtures make products easy to find, browse and compare. At the same time, they need to withstand daily use, be easy to maintain and allow displays to adapt to changing campaigns, seasons and product ranges.

When designing fixtures, it is worth looking beyond the first day of use and considering how well the solution will continue to work in the years ahead.

4. Products take centre stage

The main purpose of fixtures, lighting and other elements in the space is to support product presentation. Good design guides the customer’s attention and helps position commercially important products where they have the greatest impact. Digital displays, signage and other visibility solutions can also be integrated into the overall design, making them easy to use for changing campaigns and content.

5. The brand should be reflected throughout the space

A store is one of the most important touchpoints between a company and its customers. Materials, colours, lighting, fixtures and visibility solutions should come together to create a recognisable environment that strengthens the brand. At its best, a brand is expressed not only through logos and colours, but through the overall atmosphere of the store and the way customers experience the space.

6. Flexibility extends the life of a store

Seasons, product ranges and customer needs change over time. That is why a good store design should not be too rigid. Flexible fixture solutions make it easier to update the store without constantly carrying out major changes.

By considering adaptability from the start, the lifespan of the solutions can be extended and the need for future renovations reduced.

7. Good design also considers implementation

Even the most impressive design only works if it can be implemented effectively in practice. Material choices, structures, technical requirements, schedules, installation and costs should therefore be considered early in the process. At Evet, store design, fixtures and construction can all be brought together under one project. When design and implementation go hand in hand, solutions can be evaluated from the outset in terms of both functionality and feasibility. This also makes it easier to keep the budget and schedule under control.

Planning next year’s store renovation starts now

For many companies, the final months of the year are the time to plan investments and budgets for the year ahead. If you are considering a store renovation, opening a new location or updating an existing space next year, it makes sense to start outlining the project already during the budgeting stage.

Defining the needs, scope and initial solutions early makes it easier to estimate the level of investment required. It also leaves more time for design, material choices, production and realistic scheduling of the implementation.

Planning a new store or a renovation for next year? Get in touch with us early in the process. We can help you shape the entire project, from fixtures and construction through to the finished space.